Following the success of the 2014 Molweni Trail Run, presented by Salomon, the event has been awarded the SA Trail Championships for 2015. The South African championship titles up for grabs will elevate the event further adding more value to the local communities and in particular the Krantzkloof Nature Reserve, which is a direct beneficiary from the event. The 2-day trail race has a 7km prologue on Saturday 2nd May and a 32km solo run on Sunday 3rd May.
Buoyed by the positive announcement, Race Director Graham Daniel said, “This is fantastic news and we know it will be a great experience for all the athletes too. However, we will be sticking to our core values for the event and ensuring that we stay true to the objectives we set out to achieve. These include adding value to all parties involved in the event and being proof that conserved areas are sustainable.”
Corporate SA has supported these sentiments and the race has enjoyed the continued backing of Salomon as the lead sponsor. Marketing Manager of Salomon, Jackie Moore said of the nomination, “The Molweni Trail run offers thrilling trails, beautiful scenery and a memorable experience, so by being nominated to host the SA Trail Champs is a great tribute to the organisers and all involved.”
There are core and strategic partnerships that allow the event to be a success. New partners this year will be the Durban Green Corridor who are extending their efforts and trail building network into the areas traversed by the runners. The linking of trails with the race route and the work done by Kloof Conservancy in the Molweni River Community Park makes perfect sense and adds value to the work done by them. Anna da Graca (Marketing Manager at DGC) “The development of this event partnership was very natural and organic for two reasons. Firstly, Durban Green Corridor offers exceptional trail running routes along the Umngeni River Valley from Valley of a Thousand Hills to Inanda Dam and all the way to the Umngeni River Estuary and we are constantly seeking to build upon this network of trails. We welcome with open arms such an established and recognised trail running event in the valley. Secondly, and most importantly, we work directly with local communities in the valley to create opportunities for them through employment within the tourism, leisure and sports sectors. This event is a wonderful opportunity for the local communities to be involved and to benefit.”
New partners to the event include Skratch Labs nutrition, which will be the hydration supplier to the event, POC who will provide prizes for the winners of the prologue and Garmin SA who are providing mapping tools and product to the event. Another welcome contribution to the team has been the confirmation of partnership with global security giant G4S, who will contribute safety and security services ensuring all involved in the event are safe and sound at all times.
Partners from last year continue to support the event having seen the potential it holds. These include TRAIL magazine and FUTURELIFE who offer significant value to the athletes and to the event through their extensive media channels.
Daniel added about this support, “Having such wonderful partners to the event allows us to focus on providing a great experience for the athletes, which in turns leads them to communicate and interact with these brands in a very positive way. The massive positive for us has been that the community businesses have seen the value in being part of Molweni Trail Run and been so supportive. This is a significant indication that the event is a positive economic contributor and hence worth their support. In turn it shows their commitment to the local community and environment.”
Evidence of this sentiment has been the continued support shown by Waterfall SuperSpar who is committed to ensuring the athlete’s, staff’s and volunteer’s food & drinks needs. This logistical exercise requires time, energy and input from them which takes away from their focus on their core business of looking after their customers. “Waterfall SuperSpar have been brilliant and we thank them dearly,” confirmed Daniel.
Additions to this year’s event include the addition of an 8km fun trail run on Sunday 3rd May and an upgrade of the mini-Molweni, or race for the kiddies, ensuring there is fun and entertainment for the whole family. All entries are done online at www.molwenitrailrun.co.za and will close once maximum field sizes have been met. With all the growth, development and improvements happening it is assumed that the respective fields will reach capacity. If you want to be part of the event, don’t miss out on this unique opportunity. Athletes of all ages and abilities are welcome. Three water points will be on route to look after the athletes along with full medical support from RescueTech and security from G4S.
Image Credit: Anthony Grote