#LetYourLlamaLoose

#LetYourLlamaLoose

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    By now if you havent heard the name Llama Bar… well then you have missed out on some serious energy nougat deliciousness! I first noticed Llama Bar in the hands of South African legend Ryan Sandes during a pre-race interview (shot by Ryan Scott, 1:20 into the video) before he tackled the Leadville 100 in 2013. Then in 2014 I noticed Llama Bar again, this time on Twitter and then Llama Bar again in a post – Drakensberg Grand Traverse interview where Ryan Sandes consumed roughly 25 Llama Bars whilst smashing the DGT record alongside Ryno Griesel.

    Llama Bar was developed by husband and wife duo Lexie and Doug Bird who are avid trail runners and mountain goats llamas. We caught up with Lexi to get the inside scoop about Llama Bar.

    Run Trail: The name Llama Bar, where does it come from?

    Lexie Bird: When we were trying to come up with a name for our kickass bar we knew we wanted something that was not as serious as most ‘sportsbar’ names. We wanted to come up with a name that would not scare people off and that would make people smile. At that time Doug and I lived with a friend who nicknamed me LexiLlama, we were brainstorming names when I just said “Llama Bar!” that name just stuck because the moment I said it, everyone smiled and at the end of the day we just want our bar to make people happy while they are out adventuring. Llamas are creatures that love being on the mountain (that makes them naturally adventurous at heart – something Doug and I identify with), they are not the fastest and they are not the most athletic, they are just regular old mountain animals, just like us!

    RT: How was Llama Bar developed? Pure luck or planned perfection?

    LB: At the beginning Doug and I developed the bar completely for personal use so I guess I would say that development was planned, we just didn’t realise that we were developing a really rad brand at the time!  We developed the Bar while we were training for the 2012 Otter Trail Run, the other products available on the market at the time did not work for us. Being a confectioner by trade (Ma Mere Confections in Cape Town) I just decided to stick together all the goodies we always liked to eat on the trail and started taking it to races. We realised that we were on to something special when mates and then mates of mates started calling us harassing us for bars! The brand pretty much grew organically from there.

    RT: What does the future hold for Llama Bar?

    LB: Being a proudly South African brand we are concentrating on letting Llamas Loose into all corners of our country but ultimately our sights are set on World Domination!

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    Early 2015, I am sitting across Kobus Bresler (Llama Bar distributor) and he hands me two boxes of Llama Bar. Original and Chocolate Peanut Butter. “Test them and let me know what you think”. Yes I was sceptical. Kobus just handed me 16 nougats, not energy bars but energy nougats.

    As I picked up my first Chocolate Peanut Butter Llama Bar I immediately looked at the back at the ingredient content – Honey, Dark Chocolate, Peanut Butter, Macadamia Nuts, Free Range Egg Whites, Dates, Chia Seeds etc. The Original bar… hold onto your hat – Honey, Macadamia Nuts, Free Range Egg Whites, Dates, Chia Seeds, Dried Apple, Goji Berries, Lucuma Powder etc. Now do yourself a favor and google these ingredients and their respective nutritional values. Amazing combination of super energy foods packed into a 45 gram bar.

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    Llama Bar Orginal (182 calories) and Chocolate Peanut Butter (192 calories)

     

    These little bars (182/192 calories) are packed with superfoods, preservative free and are also gluten free… and the best of all, they pack a punch. I consumed various Llama Bars before my afternoon trail runs, I consumed them during a couple of very tough days out on the trail taking pretty pictures and these energy nougats kept this 90kg engine running.

    Llama Bars are consumed easily, the texture is slightly sticky and both flavors are slightly sweet but thats about the only negative I found about these energy nougats. All in all Llama Bar is one of the most exciting upcoming brands in the country. I would recommend that you give it a try, I mean seriously… who doesn’t eat nougat and who doesn’t need energy. Just try them!

    Llama Bars are available at selected stockist and retail at around R20 per bar.

    www.llamabar.co.za / @llama_bar / Llama Bar

     

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