French trail running brand comes to SA

French trail running brand, Raidlight, announces partnership with trail event organizer Wildrunner.

821

Trail runners across South Africa can look forward to enjoying top quality, technical clothing and equipment from iconic French gear manufacturers Raidlight, as the brand enters the South African market and teams up with top trail events specialists, Wildrunner, as events sponsors.

While new to the South African market, Raidlight was founded in France in 1999 with the specific aim of designing and producing high-quality specialist trail running products, along with their associated accessories. Today Raidlight is one of the premium market leaders in the field. Headquartered in the heart of the Massif de Chartreuse in France, the mountain bred gear is specifically suitable for our often more technical South African outdoor and mountain terrain.

“We are really excited to announce our partnership with Wildrunner as the official technical gear sponsor.  At Raidlight, our ethos is ‘Share the Trail’. In Wildrunner we’ve found a partner that shares this passion, a brand that has done so much to grow the sport by creating opportunities for trail runners of all levels to get outside and experience the wilderness and outdoors that we love so much. As avid mountain and trail runners ourselves, we’ve been long-time participants and fans of the Wildrunner events and continue to be impressed with the passion and professionalism that goes into the organization of their events,” says Anthony Rush, Managing Director of Raidlight SA.

Trail runners who would like to test out the various products are welcome to visit the Raidlight pop-up store at any of the Spur Trail Series events. Currently products available at the pop-up stores include backpacks and apparel.  Raidlight products will initially be sold online, at Wildrunner events and in selected stores.

“We are thrilled to have Raidlight on board as a technical product sponsor for all the Wildrunner events going forward.  Many South Africans won’t know this brand, but those who do will know the kind of attention to detail they put into their products.  A quick search will also reveal that when it comes to distance self-supported running, Raidlight is the clear favorite around the world.  But the good news is you don’t need to take my word for it, come and try-before-you-buy at any Wildrunner event and see for yourself,” says Owen Middleton, founder and Managing Director at Wildrunner.

The next Spur Cape Summer Trail Series® race takes place at an exclusive new race venue, Meerendal Wine Estate on 08 February, where runners can test out the Raidlight products on the trails. Runners can also test out product at the final race of the Spur Cape Summer Trail Series®, which takes place at Oak Valley on 26 February.

For more information on Raidlight, please visit: https://raidlight.co.za